Some statements are certain
Certain statements or Facts
-Your brand isn't a list of features and benefits
-Your brand isn't guaranteed placement
-Your brand isn't guaranteed our trust or loyalty
-You are not welcomed to spam me
-If I do not trust you I don't care what you cost monetarily because the true cost is what will I tell my friends ( Tribe) and what will I tell my boss
-Marketing is about taking frequent calculated shots
-Marketing is ideally a one on one , eye to eye relationship- scaled
-Only scale to where you are still in the conversation actively
-Show empathy because it matters to you Not because it's the word of the hour.
-Generosity matters most when it's done in privacy
-Caring always matters
-If you don't take time to daydream you are limiting yourself considerably
-Always ask What if? Why not? How can we?
-Habit destroys many , be the car that swings a UTurn, turns off that side road, after all it's the journey isn't it?
Ok good luck everyone
Just some ramblings I thought I'd share
Tommaso Mastrocola 